Learning Objectives

After completing this course, the learner will be able to:
•    Understand the fundamental principles behind Netnography and how netnographic research can be conducted and presented;
•    Apply ethical research principles to netnographic research
•    Evaluate the most appropriate data collection approaches for a given research project;
•    Develop research questions and strategies for netnographic research projects;
•    Develop skill sets for both active and passive approaches to Netnography;
•    Apply analytic procedures to netnographic material;
•    Apply netnographic approaches to address European challenges from a humanities/heritage perspective
•    Understand ways of writing up netnographic research to communicate research to academic and non-academic audiences.