Learning Scenario part IV

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Learning Scenario part IV

◄ The parts and the whole

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Netnography - presentation and content of each unit

What is Netnography and Why Bother

Intended Learning Objectives

Teaching and Learning Methods

Unit I: Introduction to Netnography

1.1 Netnography as a methodology and a research field

1.1.1 What is Netnography?
1.1.2 Key insights from Ethnography
1.1.3 Digital culture and digital communities
1.1.4 Ethnographic internet research: a very short historical review
1.1.5 Examples of netnographic research
1.1.6 Netnographic fieldwork
1.1.7 Case study 1: to study digital communities
1.1.8 New stories for Europe: themes to research
1.1.9 New stories for Europe: venues for research

What is the perspective of the participants?

Digital communities

Trivia quiz Netnography

Multiple Choice: Case Study 1.

Learning Scenario part I: themes to research

Learning Scenario part I: venues for research

Unit II: Reflexivity and ethics in Netnography

2.1. Research ethics and reflexivity in netnographic research

2.1.1 Reflexivity and ethics in Netnography
2.1.2 Research ethics for reflexivity on the digitalness
2.1.3 Reflexive research ethics in Netnography: Ethical and legal perspectives
2.1.4 Personal data
2.1.5 Exercise: Ethical Social Media Research

Ethical social media research

Unit III: Collecting and producing material

3.1 Approaches for collecting and producing netnographic material

3.1.1 The netnographic research question
3.1.2 The field
3.1.3 The fieldwork
3.1.4 Community or consociality?
3.1.5 Community-based netnography: The value and limitations of active approaches
3.1.6 Consociality-based netnography: The value and limitations of passive approaches
3.1.7 Combining active and passive approaches
3.1.8 Participant observation
3.1.9 Field notes
3.1.10 Interviews
3.1.11 Social Network Mapping
3.1.12 Case study 2: Community-based netnography
3.1.13 Case study 3: Consociality-based netnography
3.1.14 New stories for Europe II

Community or consociality

Multiple Choice Quiz to validate learning

Observation: Passive, non-participatory, approaches

When to do an interview?

How can an interview guide be designed?

Quiz for Case Study 2

Learning Scenario part II

Unit IV: Analysing material

4.1 Approaches for analysing Netnographic material

4.1.1 Analytical coding
4.1.2 Thematic analysis
4.1.3 Social network analysis
4.1.4 Interpretation
4.1.5 Integrating analytical and interpretive operations
4.1.6 The written Netnography as a genre
4.1.7 Providing thick descriptions
4.1.8 New stories for Europe III

Thematic analysis

The parts and the whole

Learning Scenario part IV

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